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The title of the book by Joe Trippi, Howard
Dean's former campaign manager, starts "The revolution will not
be televised..." - a phrase he stole from 70's activist poet
Gil Scott-Heron. Although from very different places, the underlying
implication of the phrase in both places is that you cannot
depend on a medium to deliver the message that it's on its way out. Think of it this way - do you think the
Herald-Leader would report that CNN.Com was now a better source for
news? Probably not!
Joe
Trippi's story is pretty amazing. During the Howard Dean campaign,
he used a simple grass-roots Internet fundraising concept - an
infectious collection blog, forum, and list appeals generated by
thousands of Internet users writing their own content - to raise a
record-setting total of over $13 million in the last quarter of
2003, much of which were small donations of $100 each contributed
through the Internet. The Dean camp accuses the television media
with sinking his campaign through a deluge of negative video footage, but
the point had been made - the Internet appeared to be a grass-roots
movement that operated on an infectious level, where small voices
could join together to make a big noise. Like Scott-Heron before
him, Trippi was confident that the big mass media players - the TV
networks - would never predict its own demise, but the first steps
of that demise were already happening.
Regardless
of your opinion of Dean, Trippi, the "demise of mass
media," or the political nature of the Internet, his methods
were eventually adopted by the Bush campaign itself, and dozens of
marketing schemes after that. There's a
lesson here which is in the process of unfolding in Lexington.
Beginning May 9, Fayette County Schools will host a series of
community summits called "2020 Vision." Everyone is
invited - and that really means everyone: "...We believe the first step in building a true community vision is a huge county-wide event with an open invitation to everyone: parents, educators, community leaders, grandparents, business leaders, faith organizations and civic leaders..."
(http://www.2020vision.fcps.net/Default.asp?mainContent=0004).
This unprecedented opportunity will provide interested individuals
with the ability to voice their opinion, and come together to
contribute, on a wide range of educational goals: curriculum foci,
technology use, attendance area boundaries, magnet programs, to name
a few.
The "revolution" in Fayette County
education will begin May 9th, and you need not wait for the media
coverage - you can participate and contribute directly. Like Joe
Trippi's vision, the future of our schools will be won $100 at a
time through a direct connection to the community it serves. See you
there!
[For more information on the community summit, see
http://2020vision.fcps.net/.]
--Jeffrey L.
Jones, Editor
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