Wise Consumers "Ad" It Up

Introduction

Good consumers look at ads daily. Ads help people make wise decisions when it is time to purchase a need or a want. Ads are found in newspapers and magazines, on billboards and the Internet, as well as many other places.  You will be discovering ads found on the Internet throughout this WebQuest.

Task

You are going to shop at a grocery store on the Internet.  During your search for various products you will find one ad and print it out. You will paste it to our class grocery poster. Finally, you will create your own ad to be posted on your Internet web page.

Procedure

1.     Locate http://www.netgrocer.com
2.    Click on GROCERIES (top left green).
3.    Locate the aisles on the left side of the web page.
4.    Look at the CONSUMER DATA SHEET
        for the aisle you need.
5.    Answer the questions from the               
        CONSUMER DATA SHEET.
6.    Find an ad from the website.
7.    Go to file and print the page from which
        the ad appears.
8.    Cut out the printed ad and paste the ad
        to the class grocery poster.
9.    Create an ad for your own Internet web
        page.

Resources

http://www.netgrocer.com

Learning Advice

While on the Internet, notice the ads that you come across. These ads may give you some ideas for the one you need to create.

Evaluation

4 Stars
Have all facts on Consumer Data Sheet answered correctly
Have a printed ad from the Internet
Created an ad for a product

Three Stars
Have Consumer Data Sheet complete - most answers are right
Have a printed ad from the Internet
Created an ad for a product

Two Stars
Consumer Data Sheet incomplete
Have a printed ad from the Internet
Did not create an ad for a product

One Star
Consumer Data Sheet incomplete
Did not print an ad
Did not create an ad for a product

Conclusion

After you complete this activity you will be more aware of ads for products.  You will make wiser decisions by using an ad when purchasing a product.

Standards

T4.4.2    Access and navigate web sites
T4.4.2.3    Hyperlinks
T4.4.4    Use various web browsers
T4.4.4.1    To navigate the World Wide Web
T4.5       Navigate within an operating system
T4.5.1        Identify and use pointers such as arrow, hand or I-beam
T4.5.2        Use mouse (double click, right click, drag, etc.)
T4.5.3        Open, close and use application
T4.5.3.2      Scan for information within an Internet document

Teachers - You may extend this activity by visiting the grocery store and using an ad from different media (newspaper) to purchase a product. An example would be an ad for oranges. Have the students find the ad in the newspaper, then purchase this item when at the store. Have the students calculate the savings when you return to school.